You’re committed to a trade show and determined to do it right. But buying an exhibit can be overwhelming. There are scads of choices and prices. Here are a few tips for a first time buyer. Continue reading
It’s not an easy question to answer… how much is enough? when it comes to setting your annual ad budget. Even seasoned CEOs scratch their heads and sigh. Marketing Budget Ratio, or MBR, uses a percentage of overall revenue to figure the amount. Other pundits say it depends solely on market factors: Continue reading
Planning a print project can seem overwhelming, especially if there’s a lot riding on the results.
In these times, you can’t afford to make costly mistakes. How do you get the most from your print projects? Continue reading
We asked Carin Reynolds of AMP, Inc. for tips on creating business signs. Here’s her Top 5: Continue reading
Whatever marketing for growth you undertake, the final goal is most likely to generate more sales. We use a variety of techniques and strategies to achieve that goal, but sometimes we cripple our efforts before we even start. Continue reading
Five fundamental aspects of advertising should always be considered: Continue reading
A well designed website encourages visitors to take action: make purchases, sign up for a newsletter, subscribe to a blog. Your site should funnel visitors smoothly toward completion of these actions, without frustrations or distractions. Continue reading
What’s happening on the Green front in paint and painting supplies? Continue reading
Although the individual in this example is an extremely competent employee and does get work completed in a timely manner, the condition of his office space conveys a different message. Even if clients never enter your space, coworkers do. Their perception of your work habits will be influenced by what they see. Continue reading
If your business is selling to other businesses – B2B, for short – then having effective marketing and distribution mechanisms may be more meaningful to your success than the actual physical location of your business. Businesses selling directly to consumers – retail or B2C – need to address the location of their business more specifically because it directly affects selling success. Continue reading
