…From Biz2Biz NWA April 2009
We asked Carin Reynolds of AMP, Inc. for tips on creating business signs. Here’s her Top 5:
1. Plan ahead. Check with your landlord and city for regulations. You may have to go before an
approval committee, and you may have to apply for a variance, all of which takes time.
2. Define and portray your business image with your sign so it greets your customer before they walk through your door.
3. In designing your logo, remember that what looks good on paper may not look good on a sign. Your logo needs to be clearly legible and to the point. Cheap is not always best.
4. Choose colors that harmonize. Contrasting colors are easier to read at a glance. Avoid colors that are too dark or light.
5. Stay away from “skinny” fonts and curlicues for road or building signage. Neither is easy to read.
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