“Users want to participate in media content. They want to connect to other human beings and engage in interactions. They don’t want to be second-class citizens. They want to build their own brand and nothing will stop them from showcasing that brand.” Continue reading
How do you use today’s technology for your face-to-face marketing? Here are tips on how technology can make your trade show experience more efficient. Continue reading
So, you are sold on using social media to maximize exposure for your business, thanks to all the hype. Or perhaps you read the article on page 24 of the September 2009 issue of Biz2BizNWA. Now, it’s time to tackle a few of the most basic tools available to you. Continue reading
A federal judge ordered Google to deactivate the email account and disclose the owner’s identity. The judge’s order could have significant ramifications, claims Eric Goldman, director of the High Tech Law Institute at Santa Clara University. Continue reading
Reaching the B2B decision maker with a value proposition is a lot different than reaching a consumer. Here are insights on reaching your B2B target market. Continue reading
Advertising is one of the most effective ways to grow your business. There are a lot of options out there, and not all of them are right for you. How do you choose your message? We asked Mark Ponkey of Names and Numbers for his top advertising pointers. Continue reading
If you strive to be the best-tech office on the block, certainly you have all of these can’t-work-without gadgets in your workspace. Continue reading
Shipping and handling your exhibit materials can be the most costly and confusing of all your major trade show expenses. Here’s the 411 on saving time, money and stress. Continue reading
The issue of Health Care Reform is a heated topic. It’s one of great concern to my company, which is a Third Party Administrator, and to our clients, who are companies who have chosen to self-insure. As administrators, we stay glued to the regulation books that grow in size and weight every year. We keep our ears to the ground on health care issues, and the thunder surrounding this one is 1100 pages of loud. Continue reading
“In today’s economic climate, it’s essential that supply chain leaders strike a balance between a cautionary and forward thinking approach in order to continually identify opportunity and improvement areas within their organization,” says Tom Sanderson, chairman and CEO of Transplace (http://www.transplace.com), a leading third-party logistics (3PL) provider. Continue reading
