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archives

Archive for November 2009

Take stock in yourself

Do you work so hard you forget to appreciate the quieter benchmarks at work? Tom Terez, speaker, workshop leader, and author of the “22 Keys to Creating a Meaningful Workplace” offers these questions: Continue reading »

Got a game plan? Get your jargon.

How best to communicate with the media? Here is industry jargon defined. Continue reading »

Brand value hangs on customer experience

The customer experience could make or break your brand longevity. So portends a recent survey conducted by Strativity and Service Experts, Inc.—a leading customer experience firm. Continue reading »

Social Networking Column: Boosting your Business Influence with LinkedIn

While some regard LinkedIn as a job seeker’s tool, you can also consider it your company’s online resumé and portfolio. You can market yourself, your business, connect with individuals from your past and present, and make connections through your contacts. Continue reading »

Holiday Etiquette

It’s one thing to want to express heartfelt tidings. It’s quite another to step on toes. Keep these essentials in mind when planning your season’s greetings. Continue reading »

New report finds many execs fear social-media use is threatening corporate reputations

Social media has become a fixture on communication agendas. But according to a new survey by Minneapolis-based Russell Herder and Ethos Business Law, social media use is also generating its share of corporate heartburn. Concerns regarding social media use were acknowledged by eight in 10 businesses participating in the national study of management, marketing and human resource executives. Continue reading »

How To: Get your Greetings On!

We asked Megan Garner at PostNet Village on the Creeks for ideas on how to spread holiday cheer without breaking the bank or piling on stress. Aside from an insider tip on the stock market, here’s her top 5. It’s in the bag! Continue reading »

How to: Work with the Media

There’s no doubt that press releases can be an effective way to generate media attention and publicity. News outlets receive thousands of press releases, emails and calls, some receive that many-plus per day. How do you get noticed? Here are 10 tips for working with the media. Continue reading »

Feedback from the Field: The Value of Corporate Partnerships in the Nonprofit World

In today’s economy and specifically in Northwest Arkansas, there is much competition for monetary and volunteer support amongst the nonprofits. Every charity organization provides a needed resource for the community, whether through direct assistance, research, education or a particular service spanning ages, cultures and religions. Continue reading »

PR 2.0 puts everyone in the game

PR 2.0 just may be the catalyst that puts the public back into public relations. Slicing through gatekeepers and good ol’ boy rules, the Web gives transparency to what companies do, really do, and how people feel about it. Really feel about it. Continue reading »

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